Featured Work
Instructor Community Guidelines
Salti Australia
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During my internship at Salti Australia, I created this twenty page booklet that is directed at newly trained Salti instructors.
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The primary objective of these guidelines is to teach Salti instructors how to become brand ambassadors for the growing company. It includes an accessible breakdown of information that can engage with highly-aware through to unaware publics.
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The guidelines include sections that engage, inform and inspire instructors within the Salti network. They encourage mutually beneficial behaviour for both the growing company and it's instructor community.
IMC Campaign - Geocon
Forward Consulting
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For my capstone unit at the University of Canberra, I joined fellow students Tilly Hammond and Tessa Grimes to form Forward Consulting.
We delivered an innovative integrated marketing communications campaign for Geocon who provided us with a brief that aimed to increase leads from first home buyers. Our campaign focused on changing the current negative perceptions held by the target market that were uncovered by our primary research.
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My roles in the project included:
Communication Objectives
Consumer Trends
Stakeholder Engagement (OCULUS Landscape Architecture)
Lead Generation Competition
Search Engine Optimisation
Bus Advertising Implementation
Final Edit
As well as collaborative work on the Research, SWOT Analysis, Creative Brief, Campaign Launch Event and Media Implementation Scheduling.
Snapchat Geofilter
Fernwood Tuggeranong
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Within my role as Social Media Manager at Fernwood Tuggeranong I organised Snapchat Geofilters for the Fernwood Tuggeranong Annual Gala Ball in 2018 and 2019.
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These filters were available to anyone within the vicinity of the event for the duration of the event only.
Attendees with photos using the filter were later encouraged to enter a competition that aimed to promote engagement via Facebook and Instagram. The filters also act as a lasting memento of the event which is highly popular in the Fernwood Tuggeranong community.
Facebook Insights
Fernwood Tuggeranong
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The above gallery features an assortment of video, photo and text based posts that I created as the Social Media Manager at Fernwood Tuggeranong.
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These offer a snapshot of insights into the reach and engagement of Facebook posts as well as the demographic information of target publics.
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My focus for Fernwood Tuggeranong's social media platforms is primarily on community building but elements of advertising are also included regularly.
This graph displays the total Facebook page likes for Fernwood Tuggeranong's page for the period where I have been employed as the Social Media Manager.
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On commencement of this role, the total page likes sat at 2,359. This number has steadily increased over the past nineteen months to reach 2,896, an average increase of approximately 5 likes per day.
